The Developer's Guide to Lead Scoring

When you launch a product, getting 5,000 people on a waitlist feels amazing. But within a week, you realize you have a massive problem: how do you know who to talk to first?

Not all leads are created equal

A submission from "ceo@fortune500.com" is inherently more valuable than "test@test.com". But manually sorting through CSVs is a waste of time.

Automated Urgency Scoring

Rinnode solves this with our built-in Micro CRM. We automatically assign an Urgency Score (1-10) to every submission based on:

• Domain reputation (e.g., corporate vs free email providers)
• The depth and quality of their "use case" response
• AI-detected purchasing intent

By sorting your inbox by Urgency Score, you can focus your manual outreach on the top 10% of users who are actually ready to buy your product.